In Hout Bay, empty bread bags float along the streets. These plastic carriers were once just seen as trash. But at the hands of Regine le Roux, they have become a representation of opportunity. During the COVID-19 lockdown in South Africa, Le Roux would crochet to chase boredom. Then one morning while jogging, she recognised how much plastic was littered daily. So in 2021, she founded Re.Bag.Re.Use, an initiative uniting a group of formerly unemployed artisans to earn a living by crocheting plastic bags. "Some people may see crocheting as a domestic pastime, but for me, it is a way to empower women," Le Roux says.
These crafters meet every fortnight at a local library to crochet handbags, hats, plant pots, and floor mats. “We are a collective group of 15 ladies from Imizamo Yethu and the harbour who are holding hands to fight poverty,” Le Roux says. Turning bread bags, courier packaging and milk bottle labels into original designs, they sell their finished items to tourists and locals. The process is divided between 10 crocheters and five cutters. With full creative freedom, each creative works on their craft, and those who are advanced in their experience teach new members. Some of the artisans have since been able to buy food and electricity, and send their children to school. Their persistence and unwavering efforts have resulted in an economy of their own where they now employ others. Beyond tackling joblessness, the group also plays a vital role in protecting the environment. Hout Bay is a coastal area with a thriving marine ecosystem, and by removing the threat of plastic, they are ensuring the long-term wellbeing of their home.
The impact of Le Roux’s work has transcended to help local initiatives. “For every bag sold, the profit goes to the cutter, crocheter and charities,” she says. They donate to organisations like Neighborhood Old Age Home and Domestic Animal Rescue Group as they continue to make strides. In 2022, Re.Bag.Re.Use were co-winners of the ECCO International Communications Network Award in recognition of their commitment to changing lives. With just a scissor and hook, Le Roux is leading women to create a legacy in their community. “It's a wonderful opportunity to be able to help ladies who were previously impoverished,” Le Roux says. Together, they have unleashed their skills and knowledge to build livelihoods.
